Ichizen

SHH created the identity, graphics and interior design concept for a new Japanese noodle bar called Ichizen in London's 'NoHo' area, north of Oxford Street, on a very tight budget of £150,000. Working around the limitations of the conservation area location and the size of the space itself (around 1200 sq ft of front-of-house space), the designers created and implemented the design within three months, with two thirds of the budget going into infrastructure

brand concept development
graphic design package
architecture
interior design