Butlins

SHH is overseeing a three-year and 3-phase project to re-sign Butlins’ UK sites in Minehead, Skegness and Bognor Regis, as part of the operator’s repositioning of its brand and environments to embody the British seaside resort of the future.  Answering an open brief, the new holistic brand applications include different creative interpretations, using natural materials such as pebbles, seagrass and oak, for both wayfinding and facilities signage.

Wayfinding signage
Directories
Signing of sub-branded offers