April '08 News

The success of the initial More London outlet of 37º - the new health and fitness centre concept from operator ARK Leisure Management Ltd - has led to the commissioning and completion of a second outlet for the chain within the grounds of London’s Olympia complex. 'The More London site is thriving', commented Mhairi FitzPatrick of ARK Leisure Management Ltd.  'We have 3,500 members and are definitely the club of choice for More London tenants, as well as holding our own against all the other major brands on the site.  The club is busy, vibrant and has a great atmosphere, particularly during the week.  The common areas are standing up really well to the wear and tear, especially the changing areas, where the spare, functional but stylish design is the key.'
The new outlet is sited within a Grade-II listed, six-storey building in London's Kensington Olympia, with all architecture and design by SHH.  The 27,000 sq ft centre features a massive gym area (with boxing ring and kinesis system), pool, steam room, sauna, juice bar, treatment rooms, physio rooms, yoga, dance and spin studios and a golf simulator lounge. The top floor, where the lift over-rides, will be the location for a further future development SHH are currently working on - a rooftop sun terrace - scheduled to open in Summer 2008.