April '09 News

SHH has created a full branding package – including identity, environmental graphics, signage, menus, place settings and staff uniforms – for a new pizza/pasta restaurant and takeaway concept called ‘Italiano’, which opens this month.  The first outlet, located in the food court of the Al A’ali Mall in Bahrain’s capital city Manama, has been undertaken for client Al-Hilal Enterprises Group, for whom SHH recently designed and branded the highly successful Nu Asia new-build restaurant (about to roll out to a new second site in Bahrain).

 ‘We were allowed to build quite creatively on the basic concept,’ commented SHH’s lead designer on the project, Ashley Thompson.  ‘The colour blue was already a definite given element of the scheme, as was the new brand’s name.  We added a strong vibrant green to the interior to balance the cool blue and to add a fresh and obviously Italian element to the mix.  We then created a bi-lingual (Arabic and English) identity with a marque representing the map of Italy, made up of classic pasta, pizza and vegetable shapes with a wood-cut grainy look, inspired by pasta’s textured ribbing.’