July '05 News

Independent fashion, gift- and homewares retailer JOY has opened one of its largest stores to date, designed by SHH, within new Leeds retail and leisure complex The Light. The new 3700 sq ft store, the retailer’s eighth, is only the second JOY store to open outside of London, following the opening of a store (also designed by SHH) in Manchester’s Triangle Centre in December. The new store forms part of an ambitious store-opening programme by JOY as the retailer seeks to become a nationwide UK brand. The store also sees the unveiling of a major development in the new branding and interiors concept by SHH, to create a real ‘destination store’, which reflects JOY’s carefully thought-out personality of youth, fun and edginess. As well as new designs, the store is also showcasing a number of new merchandising areas, including the trialling of toiletries and a larger book offer. A men’s accessories offer (including jewellery) will also be launched in the store at the end of September.