June '08 News

Just launched is a new retail concept created by SHH for the residential arm of prestigious global real estate company Savills.  The first Savills office to showcase the new concept has now opened in Cobham, Surrey.  'Savills was looking to reflect its new mid-market 'affordable luxury' focus and to underscore the fact that they offer the best houses in that price range', commented SHH Creative Director Neil Hogan.  'The design had to reflect a company that is discriminating, with an emphasis on great service and expertise, expressed through high quality cues.'

Savills was also looking to challenge the rather confrontational approach of many agencies, which can be intimidating for customers, and so the scheme also concentrated on freeing up the interior space inside the new property store as much as possible, allowing staff to be mobile and flexible, responding to customer needs, rather than always sitting expectantly behind desks.  There is also no traditional reception or dedicated receptionist in the store.  The scheme looked more to talk the language of classic brand centres/hubs than that of traditional agencies, positioning homes as luxury consumer goods.