May '07 News

Leading British design magazine FX is showcasing TWO concept designs created especially for the publication by SHH this month. The first design is part of the regular 'If Only' slot, where designers are invited to create a fantasy project for a fantasy client. Because of SHH's award-winning work for McDonald's, the magazine's editor asked for a vision of a future fast-food outlet and SHH responded with 'Fishnet', where the challenge of the UK's dwindling fish stocks is met by increased inland fish-farming and where consumers can sample fish stocked and displayed on the premises, accompanied by organic root vegetable chips.

The second design was for an ideal office 'breakout space', where the focus was on both relaxation and stimulation, either for groups or individuals. Elements of the space included a climbing and gaming wall set around a mini amphitheatre with drop-down cinema screen, as well as a series of individual pods, where staff could let off steam by singing as well or badly as they wanted in the safety of a soundproofed chamber!