November '06 News

SHH have created a new retail concept called 'Lotus' for Danish fashion and accessories brand EVITA PERONI, which will debut in two brand new stores in November and December 2006 in the Festival Walk mall in Hong Kong and the new Dubai Festival Centre mall. EVITA PERONI® is an independent, fashion accessories retail brand with franchisees and distributors for over 300 stores and concessions in over 30 countries worldwide, known for its high-quality products, which range from fashion jewels and eyewear to hair accessories and handbags. The brief for the new concept was to create a new interiors concept that would reflect the quality of the merchandise itself and would be flexible enough to be applicable internationally in a range of different-sized stores and concessions.

SHH developed a slick, glamorous and highly flexible kit of parts for EVITA PERONI which can be adapted to any size store, whether standalone or a concession. Matt, glossy and textured black and white elements give the environment a highly chic monochrome look, offset with a strong feature green element, referencing the logo. Camilla Deichmann of EVITA PERONI commented on the new designs: 'With the new Lotus store design, our beautiful collections now finally get the retail environment they deserve. It's a perfect match and communicates very clearly what we are about: fashion, style and high quality: a touch of luxury, presented in an approachable and achievable manner with focus on personalised customer service and advice.'